A good vision statement should be short, simple, specific to your business, leave nothing open to interpretation. It should also have some ambition. This comprehensive guide will take you through the entire process of writing a good vision statement, with examples and resources to help along the way.
So what is the difference between the two? A purpose statement provides the reason or reasons you exist. It is about why you exist, whereas the mission is about what you do and for whom. … Some organisations find that a mission statement alone suits their needs, whereas others prefer to use a purpose statement.